The Most Successful Social Media Websites

 

The Most Successful Social Media Websites

Let’s look at five popular social media platforms you can consider when building a social networking site.

Facebook                                      

Facebook is a leading player in this industry. The service has made $28.2 billion in revenue in the third quarter of 2021, with a total funding amount of $16.1 billion. Over 2.80 billion people access Facebook.

Facebook allows users to publish different content, including text and photo posts, carousel photo posts, and video posts. Users can also do live Facebook videos and share “stories”. The platform provides access to powerful advertising and analytical tools and allows for customizing of business pages. For instance, customers can underline business-critical information such as products/services provided, contact information, and working hours. The platform also offers additional apps that connect to specific services (e.g., Facebook Messenger). Facebook has both a mobile application and a mobile-optimized website.

YouTube

YouTube is a second vast hub of news and entertainment. In the second quarter of 2021, the video platform generated $7 billion in advertising revenue, with a total funding amount of $85 million. YouTube has also reached 2 billion active users.

The platform enables users to share, upload, comment, and view media content. Over 500 hours of video are uploaded to YouTube every minute. And almost 5 billion videos are watched every day. Users can not only host original content and have channel subscribers. It’s also possible to syndicate content and make advertising, including interstitial advertising (short clips that appear before a video).

TikTok

TikTok has progressed from an emerging trend to one of the leading approaches. The platform made $1.9 billion in revenue in 2020. The service is accessible in 150 countries and has exceeded 1 billion active users in 2021. TikTok users spend, on average, 89 minutes a day using the platform. This social media network enables users to generate, edit, share short videos (up to 60 seconds), applying multiple features. TikTok focuses on captivating short video content, set to the tune of well-known songs.

Instagram

Instagram is the fastest growing photo- and video-based social network with 1 billion active users. The platform is projected to make $18.1 billion in advertising sales in 2021.

Instagram offers users different tools to promote products or services such as live videos, Stories, IGTV videos, and Reels. The business owners can create a business profile and get analytics of their posts and videos hosted. Besides, the platform allows entrepreneurs to schedule a time for their live video and the ability to post about it on the feed. The schedule is possible up to 90 days before the event. The post on the business page grid will have the calendar icon, enabling customers to click on it and set a reminder.

LinkedIn

LinkedIn is the biggest networking platform with 774 million registered users. In addition, the company's revenue outpaced $10 billion in the fourth quarter of 2021. The platform reached $1 billion in advertising revenue.

LinkedIn is considered to be more professional than other social media platforms and links businesses and experts. It’s a good place to find like- minded people, position yourself as a professional and promote the business. Specialists can create personal profiles showcasing their experience and expertise. Companies can make pages that represent their business culture or post job openings.